• Writing Fiction

AS it is

~ Putting pen to paper, fingers to keyboard

AS it is

Tag Archives: Nike

Can You Make A Splash Like Google?

04 Friday Sep 2015

Posted by Ann S. in The Technical Side

≈ Leave a comment

Tags

Apple, branding, business, Coca-cola, company, culture, design, elements, Google, icons, image, logo, logos, marketing, Nike

cocacolaThe Google logo has certainly earned its place as one of the most iconic logos of all time. It rates up there with Coca-Cola, Nike and Apple. This week, the company revised its logo and launched it to the masses. A lot of
people are talking about it – good and bad – but it’s generating talk, which is always good for business.

nikeHaving been through many logo redesigns as well as the development of others, I can both appreciate and cringe at what was most likely a long, detailed and well-discussed process to arrive at this current iteration.

There is a lot of work that goes into the development or redesign of a logo. First there’s the development/creative brief. Discovering all information, gathering knowledge, and understanding the company and product before any design work begins is critical. After all, for what is perhaps the most visual component of a company, how do you want to be perceived through your branding? It should be well-thought out and developed.apple

Next, you move on the concept. Logos don’t always have to portray exactly what the company does, instead it might focus on a particular value or message. This is where all that initial research about the business really comes into play, as you can develop something that’s unique and relative to the company.

Once you have the initial work done, then you begin to work on the image. A sign of a great logo is its versatility. The logo should be available in both color and mono (black and white) version, but of course color is important. Think psychology – what does the color mean? Or how does the color fit within the industry?

google_logoIt’s not an easy or fast process, and most likely everyone will have an opinion. Sometimes just when you think you have the new logo right, it gets shot down and the work restarts.

Curious to read what others think of the Google logo? Click here for a solid review:  http://thinkprogress.org/culture/2015/09/02/3698025/lovehate-design-experts-debate-the-new-google-logo/

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Print

Like this:

Like Loading...

My Brain Feels Mushy  

12 Thursday Feb 2015

Posted by Ann S. in Musings

≈ 2 Comments

Tags

Ad Age, athletes, brain, brain mush, Business Communications, communications, company culture, humble, hungry, Kevin Plank, Marketer of the Year, marketing, Marketing to women, Misty Copeland, Nike, perseverance, success, Under Armour, women, writing

empty-head reflexoIt’s been one of those weeks – a lot to do without enough hours. Finalizing a strategic marketing plan. Prepping class sessions. Teaching students how to summarize. Writing blog posts. Writing articles. Editing my book. Attending meetings. Fitting in the laundry, cooking, errands, etc. On and on, blah blah blah.

My brain feels like mush. It’s telling me to pull out a blanket, settle on the couch, turn on the TV and watch mindless hours of programming so it can shut down and decompress. It’s tempting, believe me it’s so tempting, but …

Nay, nay, I tell my brain. Now is not the time to shut down but push through, riding on the energy of good work already completed.

Kevin Plank, the founder of Under Armour, knows what it means to push through to success. In 1995, he started a small company introducing a new category of clothing apparel – because as a player on the University of Maryland’s football team, he was tired of changing his sweat-soaked t-shirt. Today, he runs a $3 billion (yes that’s billion with a B) company that is the second largest sports company in the world, after Nike.

Achieving success requires a certain mindset, and it seems Plank and his team know how to bring it to the company culture. The cafeteria at Under Armour HQ is named the Humble & Hunger Café so team members don’t forget to be proud of what they’ve achieved but continually look to do better work. underarmour-athletesThis type of motivation, along with the innovative products and community goodwill the company creates, helps customers and athletes achieve success, while propelling the company on to global success. In 2014, Ad Age named Under Armour its Marketer of the Year — a significant award due mostly to the company’s smart marketing efforts targeted to women (finally!).

It’s good to learn a thing or two from Kevin Plank who started Under Armour in his grandmother’s basement and now reports sales in the billions. I’m going to put on one of my Under Armour shirts, push through my projects through to success, and with a firm tone say Nay Nay to brain mush.

https://www.underarmour.com/en-us/misty-copeland

 

 

 

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Print

Like this:

Like Loading...

Recent Posts

  • Gas shortages and unmasking
  • Make a Difference
  • The Briefcase vs. Backpack Debate
  • Are You Managing Complex Change?
  • International Women’s Day

Photography

  • Recharging
  • Today China Doll
  • In the Conservatory
  • Morning walk along Hanalei Bay
  • Mammoth Springs
  • Roots
  • Sometimes You Have to Look Up
  • Weekly Photo Challenge: Near and Far
  • Writing Fiction

Categories

  • Musings
  • Photography
  • The Technical Side
  • Uncategorized
  • Writings

Archives

  • May 2021
  • March 2018
  • April 2017
  • March 2017
  • January 2017
  • September 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012

Enter your email address to follow this blog and receive notifications of new posts by email.

Sites I like

  • Just Another Bad
  • Writing Fiction

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Follow Following
    • AS it is
    • Join 600 other followers
    • Already have a WordPress.com account? Log in now.
    • AS it is
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...
 

    loading Cancel
    Post was not sent - check your email addresses!
    Email check failed, please try again
    Sorry, your blog cannot share posts by email.
    %d bloggers like this: