Tags
Badgers, Bowl Games, Bucky, Campbell's, College Football, Cotton Bowl, Dole, Football, Goodyear, Kellogg's, Kibbles n Bits, Kitchenaid, Liquid Plumber, marketing, musings, names, Orange Bowl, sponsorships, Willy Wonka, wisconsin
While watching my beloved Wisconsin Badgers win the Cotton Bowl on Monday – Go Bucky! – I remembered when bowl game names actually made sense in the connection of companies and locations that sponsored them. The Cotton Bowl name still fits the location since Texas is/was the largest producer of Cotton but it’s sponsored by Goodyear. I don’t think of anything soft and fluffy – not even the blimp – when I think of Goodyear.
College football is undoubtedly big business and corporate sponsorship and the names of bowl games change year to year. Didn’t Sunkist sponsor the Orange Bowl at one time? Then FedEx? Then Discover? Well, Sunkist was perfect match with King Orange, but now it’s the Capitol One Orange Bowl. Maybe Capital One should sponsor the Spare Change Bowl and leave the fruit sponsorship to the citrus farmers.
So on that note, here is a list of bowl game names I’d like to see that make sense in terms of product + bowls:
Campbell’s Soup Bowl
Dole’s Fruit Bowl
Blue Bunny’s Ice Cream Bowl
Kellogg’s Cereal Bowl
Liquid Plumber Toilet Bowl
Kitchenaid Mixing Bowl
Willy Wonka Candy Bowl
Kibbles N Bits Dog Bowl
Any bowl names you can add? Please put them in the comments.
