Today’s business is all about the engagement. However, there’s no need to worry about carat, clarity and cut here. This engagement is about the relationship with your customers and prospective customers.
Engagement goes beyond customer service and the customer experience. At the end of the day, the customer wants to feel good about the services employed and the products bought. They also want to remember it as a positive experience.
Usually nothing makes more of a difference in marketing and selling than the relationship. Did you ever experience a time while when a salesman approached you and within thirty seconds, you knew you wanted to get as far away from that guy as you could? There was probably something about his style, his personality or his presence that rubbed you the wrong way. It wasn’t a good fit and maybe you left the store without purchasing what you wanted.
It’s the same with on-line content. You have only one initial impression to bring that customer further into your site. Is your landing page content encouraging visitors to click through and find more information? Or are they only too eager to click away and find another site that provides better, clearer, and more helpful information?
Don’t be like the super creepy salesman and turn customers away. Discover what your customers need and want, and engage them from the start.