A great article on CPG marketing.
Kudos to the Path to Purchase Institute for another excellent Shopper Marketing Conference & Expo. If you were unable to join us October 21-23 in Minneapolis for this must-attend show, you missed out on a great experience. To ensure you are not behind the curve of your fellow shopper marketers, here are five reasons why the 2014 Shopper Marketing Conference & Expo was worth it for me.
#5 – Brave New Worlds for Shopper Marketing seminar
This sold-out session presented by Rich Butwinick, President, Marketing Lab, and Laston Charriez, SVP of Marketing, Western Union, took the audience on a fast-paced journey through the customer insights, strategy and execution behind the Western Union association with the 20th Century Fox animated movie Rio 2. Starting with strong organizational support and appropriate funding, the…
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